Joy Toy
Established in 2015, Bloomage JOYTOY (Beijing) Technology Development Co., Ltd.—commonly known as JoyToy—is a pioneering Chinese brand specializing in sci-fi mecha and military-style model toys. Focused on animation, film, television, and gaming, JoyToy aims to fill the gap in high-quality collectibles for adult fans. With a talented in-house team of illustrators, designers, 3D modelers, and engineers, the company oversees the entire process from concept to production. Committed to blending art and innovation, JoyToy creates uniquely detailed action figures, vehicles, and dioramas that push the boundaries of toy design. Looking to expand your collection? You’ll find the latest and greatest JoyToy releases right here.
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Vendor: Joy ToyThe King of Fighters '98 Ultimate Match Hero Team Goro Daimon 1:18 Scale Action FigureJoy Toy presents The King of Fighters '98 Ultimate Match Hero Team Goro Daimon 1:18 Scale Action Figure! Standing at approximately 5 1/3-inches tall, this fully articulated figure features his classic uniform, dynamic sculpting, and multiple accessories for posing his iconic throws. Includes interchangeable hands, skill...
- $49.99 USD
- $49.99 USD
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Vendor: Joy ToyWarhammer The Horus Heresy Alpha Legion Exodus with Sniper Rifle 1:18 Scale Action FigureJoy Toy presents the Warhammer The Horus Heresy Alpha Legion Exodus with Sniper Rifle 1:18 Scale Action Figure! Standing at approximately 5-inches tall in 1:18 scale and crafted from durable ABS and PVC, Exodus is a shadowy figure whose true identity remains shrouded in...
- $74.99 USD
- $74.99 USD
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Joy Toy presents the Warhammer The Horus Heresy Alpha Legion Headhunter Prime 1:18 Scale Action Figure! Standing at approximately 4 3/4-inches tall in 1:18 scale and crafted from durable ABS and PVC, the Headhunter Prime is the pinnacle of the Alpha Legion's clandestine warfare....
- $49.99 USD
- $49.99 USD
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Vendor: Joy ToyWarhammer The Horus Heresy Alpha Legion Headhunter Banestrike 1:18 Scale Action FigureJoy Toy presents the Warhammer The Horus Heresy Alpha Legion Headhunter Banestrike 1:18 Scale Action Figure! Standing at approximately 4 3/4-inches tall in 1:18 scale, this highly detailed figure is made of durable ABS and PVC materials. Alpha Legion Headhunters are elite assassins and...
- $49.99 USD
- $49.99 USD
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Joy Toy presents the Warhammer 40,000 Blood Angels Captain with Jump Pack 1:18 Scale Action Figure! This dynamic figure of the fearless Blood Angels Captain comes equipped with his signature jump pack with flying base and fierce weaponry like a Bolt Pistol and Power...
- $54.99 USD
- $54.99 USD
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Vendor: Joy ToyWarhammer The Horus Heresy Blood Angels Sanguinius Primarch Legion 1:18 Scale Action FigureJoy Toy presents the Warhammer The Horus Heresy Blood Angels Sanguinius Primarch Legion 1:18 Scale Action Figure! This Blood Angels Sanguinius Primarch Legion figure includes removeable wings, interchangeable hands, swords and a display stand!
- $149.99 USD
- $149.99 USD
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Vendor: Joy ToyWarhammer The Horus Heresy Iron Warriors Tyrant Siege Terminator with Rocket 1:18 Scale Action FigureJoy Toy presents the Warhammer The Horus Heresy Iron Warriors Tyrant Siege Terminator with Rocket 1:18 Scale Action Figure! Step into the grim darkness of the Horus Heresy with this highly detailed Iron Warriors Tyrant Siege Terminator figure. Clad in Cataphractii Terminator Armor and...
- $49.99 USD
- $49.99 USD
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Vendor: Joy ToyWarhammer 40,000 Blood Angels Predator Annihilator with Twin Lascannons 1:18 Scale Action FigureJoy Toy presents the Warhammer 40,000 Blood Angels Predator Annihilator with Twin Lascannons 1:18 Scale Action Figure. Unleash devastating firepower with JoyToy's Blood Angels Predator Annihilator with Twin Lascannons. This highly detailed, collectible figure brings the iconic Warhammer 40K vehicle to life, featuring intricate...
- $209.99 USD
- $209.99 USD
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Castellan Garran Crowe is the Champion of the Order of Purifiers, and his flawless soul radiates outward in a searing psychic aura. He is the keeper of the Black Blade of Antwyr, a daemon sword that whispers promises and threats to corrupt those who...
- $89.99 USD
- $89.99 USD
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Vendor: Joy ToyKing of Fighters '98 Ultimate Match Ikari Warriors Team Clark Still 1:18 Scale Action FigureStep into the fight with Clark Still from Joy Toy's King of Fighters '98 Ultimate Match Ikari Warriors Team! This 1:18 scale figure stands 4 1/2-inches tall and captures Clark's signature military outfit, shades, and composed demeanor. Fully articulated and expertly sculpted, he includes 4x...
- $49.99 USD
- $49.99 USD
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Vendor: Joy ToyKing of Fighters '98 Ultimate Match Ikari Warriors Team Leona Heidern 1:18 Scale Action FigureUnleash silent power with Leona Heidern from Joy Toy's King of Fighters '98 Ultimate Match Ikari Warriors Team! This 1:18 scale action figure stands 4 1/2-inches tall and features Leona in her signature tactical outfit with vivid blue hair and a fierce expression. Fully articulated...
- $44.99 USD
- $44.99 USD
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Joy Toy presents the Warhammer 40,000 Ultramarines Captain in Gravis Armour 1:18 Scale Action Figure. Captain in Gravis Armour figure is a highly detailed collectible that captures the essence of the Warhammer 40k universe. With its impressive craftsmanship, it's a must-have for fans and...
- $65.99 USD
- $65.99 USD
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Joy Toy presents the Dark Source APOC Series Storm Tempestus Fire Support Pilot 1:25 Scale Action Figure! Step into the post-apocalyptic battlefield with Joy Toy's latest Dark Source APOC Series: Bedrock and Storm Tempestus. Standing about 3-inches tall in 1:25 scale, this highly detailed...
- $22.99 USD
- $22.99 USD
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Vendor: Joy ToyDark Source APOC Series Bedrock Standard Combat Type Mecha Pilot 1:25 Scale Action FigureJoy Toy presents the Dark Source APOC Series Bedrock Standard Combat Type Mecha Pilot 1:25 Scale Action Figure! Step into the post-apocalyptic battlefield with Joy Toy's latest Dark Source APOC Series: Bedrock and Storm Tempestus. Standing about 3-inches tall in 1:25 scale, this highly...
- $22.99 USD
- $22.99 USD
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Joy Toy presents the Dark Source APOC Series Storm Tempestus Fire Support Mecha 1:25 Scale Model Kit! Step into the post-apocalyptic battlefield with Joy Toy's latest Dark Source APOC Series: Bedrock and Storm Tempestus. Standing 6 1/2-inches tall in 1:25 scale, these highly detailed...
- $64.99 USD
- $64.99 USD
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Joy Toy presents the Dark Source APOC Series Bedrock Standard Combat Type Mecha 1:25 Scale Model Kit! Step into the post-apocalyptic battlefield with Joy Toy's latest Dark Source APOC Series: Bedrock and Storm Tempestus. Standing 6 1/2-inches tall in 1:25 scale, these highly detailed...
- $64.99 USD
- $64.99 USD
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Joy Toy presents the Warhammer The Horus Heresy Iron Warrior Command Squad 1:18 Scale Action Figure. Legion Command Squads are selected from the most worthy and trusted veterans of the Legiones Astartes. These chosen warriors have access to their Legion's finest wargear - such...
- $44.99 USD
- $44.99 USD
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Vendor: Joy ToyWarhammer The Horus Heresy Iron Warrior Tactical Sergeant with Sword 1:18 Scale Action FigureJoy Toy presents the Warhammer The Horus Heresy Iron Warrior Tactical Sergeant with Sword 1:18 Scale Action Figure. This figure measures approximately 4 3/4-inches tall and includes various accessories and a display base.
- $44.99 USD
- $44.99 USD
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Vendor: Joy ToyWarhammer 40,000 Blood Angels Terminator Squad with Storm Bolter 1:18 Scale Action FigureJoy Toy presents the Joy Toy Warhammer 40,000 Blood Angels Terminator Squad with Storm Bolter 1:18 Scale Action Figure! Fully articulated, this detailed figure includes a Storm Bolter, Beacon, alternate hand, and display stand. This armored warrior measures approximately 4 4/5-inches tall. Ages 15...
- $44.99 USD
- $44.99 USD
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Vendor: Joy ToyKing of Fighters '98 Ultimate Match Ikari Warriors Team Ralf Jones 1:18 Scale Action FigureBring the brawler to battle with Ralf Jones from Joy Toy's King of Fighters '98 Ultimate Match Ikari Warriors Team! This 1:18 scale action figure stands 4 1/2-inches tall and showcases Ralf's rugged military gear, muscular physique, and iconic red bandana. With full articulation and...
- $49.99 USD
- $49.99 USD
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