Joy Toy

Established in 2015, Bloomage JOYTOY (Beijing) Technology Development Co., Ltd.—commonly known as JoyToy—is a pioneering Chinese brand specializing in sci-fi mecha and military-style model toys. Focused on animation, film, television, and gaming, JoyToy aims to fill the gap in high-quality collectibles for adult fans. With a talented in-house team of illustrators, designers, 3D modelers, and engineers, the company oversees the entire process from concept to production. Committed to blending art and innovation, JoyToy creates uniquely detailed action figures, vehicles, and dioramas that push the boundaries of toy design. Looking to expand your collection? You’ll find the latest and greatest JoyToy releases right here.